Roatán Tourism Bureau — Intelligence Series · 2026 Tourism Strategy Report · June 2026

Roatán is adding a million visitors. Here's the plan to capture the value.

Tourism strategy, data and forecasting for Roatán — the Roatán Tourism Bureau's Intelligence Series for the island's trade, investors and policymakers.

State of play

  • 3.1M — Visitors to Honduras in 2025, a record (+11.6%). Source: IHT, 2025.
  • 63% / 30% — Share of arrivals by cruise vs. overnight. Source: IHT, 2025.
  • ~9× — Stay-over vs. cruise spend per visitor. Author calc, IHT / UN Tourism.
  • 62% — Mesoamerican Reef sites poor or critical. Source: Healthy Reefs Initiative, 2024.

About Roatán Intelligence

Roatán Intelligence is the tourism-strategy series of the Roatán Tourism Bureau. We read the global forces reshaping travel against the island's own data and turn them into strategy the island's trade, investors and policymakers can act on.

Coverage spans demand and search signals, airlift and cruise capacity, competitor benchmarking against Cozumel, Belize and the Cayman Islands, reef and sustainability indicators, and traveler sentiment.

Intelligence Coverage

  • Tourism demand trends and Google search signals
  • Airlift and cruise capacity forecasting
  • Competitor destination benchmarking (Cozumel, Belize, Cayman Islands)
  • Sentiment analysis from traveler reviews and social media
  • Reef and sustainability indicators
  • Strategy and forecasting for the island's trade, investors and policymakers