NEW REPORT 2026
Roatán 2030: seven programs, five enablers, a strong marketing engine, and nine public numbers to nearly double the visitor economy — from $475M to $890M by 2030.
Roatán Tourism Bureau
A strategy for the
Growth of Roatán Tourism
Why it matters
Cruise guest · 83% of visitors
Stay-over guest · 17% of visitors
Long-stay guest · ~100 / yr
The data behind the strategy
A record year (+11.6%).
Source · IHT
US$802M in 2024 — the high-value segment is booming.
Source · UN Tourism
Roatán draws ~1.7M cruise passengers a year.
Source · IHT
The upside in every visitor converted to a longer stay.
Source · IHT / UN Tourism
The momentum is already here. The highest-value growth is still ahead.
What the Bureau does
Forecast demand, airlift and cruise capacity, and turn it into the island's growth strategy.
Track what actually moves the economy: arrivals, spend, sentiment, capacity and reef health.
Turn the plan into decisions, protect the assets that growth depends on, and hold the island to it.
Convert volume into value — more overnight stays, higher per-visitor spend and airlift that compounds year over year.
The Intelligence Series
Read where island tourism is heading, then the strategy that puts Roatán ahead of it.
Intelligence Series · Report 01 · Flagship
From Volume to Value
The Roatán Tourism Bureau's flagship reading of where travel is going — a destination-neutral field guide to the eleven forces reshaping island tourism in 2026, and what small and island destinations should build now. The post-recovery decade won't reward the destinations that attract the most visitors. It will reward the ones that capture the most value from each.
Intelligence Series · Report 02 · Coming Soon
Coming soonStrategy & Growth
The framework applied to a single island. Report 01's global forces, translated into a specific, sequenced strategy to move Roatán from low-yield cruise volume to high-value, sustainable, stay-over growth — benchmarked against Cozumel, Belize and the Cayman Islands. Publishing soon.
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Forecasts
The choice
Every destination eventually decides whether its tourism growth happens to it or for it.
Roatán is deciding now, and the Roatán Tourism Bureau is choosing to lead.