US$11.1T
Global travel & tourism economy by 2025
Travel is on track to be ~10% of world GDP this decade. The next ten years will reshape where that value lands.
Source · WTTC
Flagship Report · June 2026 · 60+ pages
The 2026 Tourism Strategy Report reads the world's biggest travel trends against the island's specificities — and turns them into the actions that decide the future of the island.
The global picture
The report opens with the global shifts shaping every destination's next ten years — and reads them against Roatán's own data.
US$11.1T
Global travel & tourism economy by 2025
Travel is on track to be ~10% of world GDP this decade. The next ten years will reshape where that value lands.
Source · WTTC
+22%
Caribbean visitor growth vs. 2019
The Caribbean is one of the fastest-recovering tourism regions on earth. Roatán sits in its highest-growth corridor.
Source · CTO
76%
Travelers who say sustainability matters to their choice
The next generation of high-value travelers is choosing destinations that protect what they came to see.
Source · Booking.com Sustainable Travel Report
×3
Growth in global search for 'Roatán' since 2019
Demand for the island has tripled. The strategic question is no longer whether they come — it's what they find when they do.
Source · Google Trends
What it means for Roatán
"The next decade of travel will reward destinations that grow on purpose. Roatán has the demand, the asset and the moment. The strategy is the choice to use them."
— GONÇALO HALL - CEO ROATÁN TOURISM BUREAU
Inside the report
01
Why post-pandemic travel rewrote the rules — and which destinations the next decade rewards.
02
The value inversion: how cruise volume and stay-over value really compare — and what that means for the island.
03
Roatán benchmarked against Cozumel, Belize and the Cayman Islands. Where we lead. Where we lag. Where we win.
04
Premiumize the core. Connect the island. Protect the reef. The moves that turn growth into lasting value.
05
Airlift, cruise capacity, spend and reef-health scenarios — modeled, sourced, and stress-tested.
06
Six KPIs the Bureau will report against. A measurable promise, not a marketing one.
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60+ pages. Six chapters. Global signals, island data, and the 2030 scorecard the Bureau will report against. Delivered to your inbox.
Download the full report (PDF)